Cipriani 25 Broadway is a landmark New York events venue in the former Cunard Building, where Italian Neo-Renaissance architecture meets contemporary hospitality and immersive experiences.
Cipriani 25 Broadway
Brand Identity, Brand System, Content Creation, Advertising, Community Management, Copywriting, Website Design, Website Development, Project Management
The work at Cipriani 25 Broadway focused on evolving a landmark venue into a contemporary cultural destination for brands, companies, and audiences to create high-impact experiences.
A complete brand identity and system was developed alongside the website, marketing materials, and original 4K content. The digital experience gives prospective clients a clearer view of the venue, its capabilities, and what is possible within its historic walls.
The work also supported the launch and promotion of SuperReal, a ticketed immersive experience created with Moment Factory. Transforming the 12,000-square-foot Great Hall through projection mapping, interactive visuals, lighting, and sound, the 45-minute experience took visitors through five surreal environments.
A marketing roadmap and digital campaign introduced SuperReal through Governors Ball partnerships, media outreach, social content, community management, and a new hospitality concept. The campaign generated millions of social impressions while reinforcing 25 Broadway as a venue built for the unexpected.
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