ES-84 Parfums, also known as EAU SHIT, is a concept-driven fragrance company where each product and its packaging serve as a tangible interpretation of human experience.
ES-84 Parfums
Brand Identity, Visual System, Website Design
ES-84 Parfums — also known as EAU SHIT — approaches fragrance as a medium for reflection rather than a conventional luxury product. Each scent and its packaging are designed as physical interpretations of human experience, inviting interaction, conversation, and a closer look at the unexpected moments that shift perspective.
The work focused on defining a comprehensive identity system and digital expression that could hold the brand’s conceptual ambition without losing its sense of elegance. The system balances boldness and restraint, helping the brand communicate its ideas clearly while leaving space for interpretation.
Brand guidelines established a consistent foundation for how ES-84 appears across physical and digital touchpoints. The website then translated that world into an immersive online experience, creating continuity between the product, the story behind it, and the audience encountering it.
The result positions ES-84 as a forward-looking fragrance brand that uses scent as a prompt for exploration, dialogue, and self-awareness.
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