Hometown provides school-branded websites, digital ticketing, event management, and fundraising tools that help K–12 communities grow revenue and bring people together.
Hometown
Brand Identity, Brand Strategy, Website Design, Website Development, Branded Assets, Marketing Collateral, Deck Design
Hometown brought together K–12 ticketing and school fundraising under one brand, creating a complete set of tools for schools, students, families, and communities. Its ecosystem spans school websites and apps, digital ticketing, event management, and online fundraising.
The brief was an evolution, not a revolution: create a more mature, unified visual system to match Hometown’s growth without losing the approachability that makes the brand work for a broad audience.
The work introduced a clear design system centred on the flagship Hometown website, bringing consistency across marketing, product touchpoints, and communications. Colour-coded iconography distinguished key business units, while inclusive, energetic imagery broadened the brand’s appeal across students, coaches, parents, school staff, and administrators.
A resource hub and clearer information architecture positioned Hometown as a practical partner for activities that bring school communities together, from athletics and performing arts to clubs, dances, and fundraising campaigns.
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