June Ranch offers privately guided horseback expeditions through Joshua Tree National Park, designed to deepen guests’ connection with the desert landscape.
June Ranch
Brand Identity, Brand Strategy
Located in Joshua Tree National Park, June Ranch provides privately guided expeditions on horseback. From sunrise to sunset, June Ranch experiences are designed to expand one’s relationship with the land we share.
The brand identity was shaped by the heritage of the property and the terrain surrounding it. Signature motifs draw from the landscape and the trailblazing spirit of Yucca Valley, creating a visual language grounded in place, movement, and discovery.
A palette of earthy, sun-worn tones reflects the raw character of the desert, while Francesco brings warmth, personality, and an unpolished sense of freedom to the typography. Designed in 1998, its soft, individual letterforms offer a contemporary tribute to older ways of making — balancing approachability with a distinctly independent voice.
Together, the identity positions June Ranch for its next chapter: a modern desert experience built around heritage, horsemanship, and new trails to explore.
